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#99 - My trip to Valencia

Author face
Article written by
Juan Jesús Millo

Writing of the week

Well, this week I've been on holiday in Valencia and it's been spectacular. I don't want to tell you much about what I did there, but I would like to talk about an exhibition of product design (physical) that I visited with my partner and that was really interesting, called "Why are they like this?"

They talked about why their products are shaped the way they are and how they have evolved over the course of their lives. When we talk about the concept of evolution, the formal definition is "the process of transformation of species through changes produced in successive generations"; but what can we consider a transformation within a product?

This exhibition named the different "evolutions" that an object can undergo, these being: lowering costs, innovation, complementing existing objects, speeding up, adding more functions, reducing its size, making it easier to use, stylising aesthetically and attracting attention.

A little photo that I took in the gallery

I'd really like to write more about this exhibition, so I'll tell you more about it in the next issue!

If you want to see what the exhibition is like, here is a link: Everyday objects come to life in Valencia

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