More about Information Foraging
To read the other parts on Information Foraging Series:
As we commented in the previous issue, predators, either the boar or the user himself, try to maximize the benefit:cost ratio, since at the moment of finding a signal or a cue, we calculate the value and the expected cost based on the information we have at hand.
These information patches (webs) contain a varied number of cues and other factors that will be decisive when it comes to see if we keep on digging information where we are, or we stop and go where this smell of relevant information is marking us according to our needs, usually represented in similar text to our objective.
Example of information scent
Let's take an example, if we are surfing on a website of good practices about digital products, and we want to know more information about the behavior of a module, and this website only offers us screenshots of companies that do well with a little information, we may not find links or cues associated with the behavior of the module we want to learn, and how it gives off such a weak smell, we will jump to other pages to find what we need, a design system repository or similar.
This essence or scent of information can be represented in multiple ways, such as headers, images, context, information above the fold...; if a user is looking for good practices information and enters a website and only finds screenshots with hardly any text, the smell will be weak (for this user) and he will go looking for other information patches.
We could say that according to this smell, the user will make the calculation of how probable it will be to find this information and how much time will have to be invested to get it. If in the previous case we add a tab with components involved in good practices, the smell will be much stronger for this target of users; in the case of animals, if the prey is very hungry but smells only a couple of rabbits, this smell will be weak and possibly will continue to look for other cues rather than sacrificing their energy to get little food.
This smell is given by several interconnected representations, the link's tag, the content that accompanies this link, the context of the link and its positioning, and past experiences of the user or animal, resulting in a strong smell (the user visits this link) or a weak smell (this link is ignored).
Continuing with the boar analogy, all of this would be the smell given off by the rabbit (label) in the middle of the forest (context) and the past experiences of the difficulty and cost expected when hunting this rabbit.
Information scent factors
Finally, we must take into account these last four factors when it comes to provoking a strong smell:
- Label: it must always be clear and concise, never giving rise to doubt. A "See more" has a very weak smell in general.
- Content accompanying the link: if this label is accompanied by an image or text that is not related to the label, the label will lose its essence. Use only representative images and not for their aesthetics.
- Context of the link and positioning: the context of the link and where it is located gives us a certain essence, as it is not the same to use "Discounts" in the main navigation menu (we imagine that it includes all the discounts on the page) or the same label within a tab in " Jeans" (only trouser discounts).
- Past experiences: if the user has already visited similar pages, the knowledge of how the navigation system works, the frequency of visits and his knowledge of the jargon are essential factors in predicting the benefit:cost ratio of his research.
Articles & Ideas
The caret icon most clearly indicated to users that it would open an accordion in place, rather than linking directly to a new page. Page Laubheimer and Raluca Budiu
Here, you’ll learn how to use the method. SCAMPER is surprisingly easy to start using and very efficient in innovation and ideations sessions. Rikke Friis Dam and Teo Yu Siang
We asked over 200 hiring managers who hire for UX jobs what they look for in candidates' portfolios. The expectations are different for people looking to be hired as designers vs. as researchers, and also different for junior vs. senior positions. Rachel Krause and Maria Rosala
My passion lies in ensuring I represent the voices of users who are often marginalized throughout our product cycles. On the Anti-Discrimination and In-Home Accessibility teams, I get to do exactly that. Nanako Era
After a decade helping scale products to millions in users and revenue as a product & UX designer, I still use many of the basic lessons I learned in my first years — examining shapes, layouts, and thinking about how form affects the people using my products. Chris Lee
⚡24 pro-tips for negotiating product decisions. Anthony Diké
Through whiteboard, presentations, and dot voting, cross-functional teams bond while co-creating new ideas, making decisions, and aligning on future goals. Greg Storey
I’m going to introduce you to the method I use to learn from other creators. Today, I focus on Instagram photos, but this method easily applies to any other creative work where the quality of that work is the sum of many different subjective variables. Arun Venkatesan
MagicPattern offers an one-click web editor for illustration patterns. It's perfect for branding landing pages, social media posts and featured images
Beautiful hand-crafted SVG icons, by the makers of Tailwind CSS.
Insanely easy and intuitive, build and edit a website with the easiest editor you've ever seen. Zero design skills required. Best practice designs out of the box, responsive at the same time.
Create Bootstrap websites online using the Startup theme designer tool. It’s a fast and easy way to start your business presence online, with the help of pre-designed blocks.
Excited to publish and share a made-for-Figma Big Sur UI kit! All of the elements here are named for easy instance-swapping, have constraints applied, and use auto layout where appropriate.
Email with *nuance* Disrupt your unremarkable gmail.com's and harvard.edu's. heyyyyyyyyyyyy.com emails stand out.
All remote jobs links have been removed, as the positions were fulfilled.