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#45 - Design Thinking IV - 1990s to Present

Author face
Article written by
Juan Jesús Millo

Writing of the week

This is the continuation of part three, Design Thinking III - 1980s

Everyone here will know IDEO, the great firm and consultancy focused on using design methodologies to solve those wicked problems. IDEO is widely recognized as one of the companies that made Design Thinking mainstream, something that works, with which we can transform the complex and convoluted into something easy and intuitive.

In addition to evangelizing the methodology and its solution-focused results, they created a wide range of interactive classes, workshops and talks, bringing all the design terminology to a more mundane one, creating different toolkits and guides for those people who were not in the design sector to understand its benefits and be able to use them in their business or personal projects.

The famous d.school, or Stanford School of Design, or as it is currently known, Hasso Plattner Institute of Design, has been teaching Design Thinking since 2005 thanks to IDEO's intervention to create the program1.

Different prestigious universities, business schools and forward-thinking companies have adopted the methodology to varying degrees, sometimes reinterpreting it to suit their specific context or brand values.

So, Design Thinking is a design methodology, or is it a method or process for problem solving, or is it a creative approach, or is it simply a user focus for non-designers? Let's see it in the next chapter.

Articles & Ideas

A Framework for CX Transformation: How to Operationalize CX at Scale

To deliver high-quality omnichannel experiences, companies must develop an operational ecosystem that enables crossfunctional collaboration and quick reaction to customers’ needs. Kim Salazar

Asset Mapping for Experience Consistency

Asset maps display and organize the screens and elements users encounter along workflows and journeys. They provide a systematic way of analyzing the consistency of an organization’s experience across channels. Anna Kaley

Scorecards: Creating Alignment Throughout the Process

Everyone can be sitting around the table with a different picture in their head of what they want. They may think it’s the same picture that the person sitting next to them has, but it's not. There was a need for clear processes and resources that could solve this problem. Ryan Smith

Women designers in history

In a world that largely fails to properly recognize the millions of women who lead the way in many fields, here at Webflow, we want to do better for the design community. Pear Weerawong

Pictures of websites

When I was a product designer, people would ask what I did for a living, and sometimes I’d answer “I draw pictures of websites.” Sure, I could just say “I design websites.” That’s true. The end result of my work is (hopefully) that a website looks better, works better, or results in better outcomes. Matthew Ström

Structure of an effective product design portfolio

Here’s the hard truth: It takes me less than 2 minutes to decide whether I want to interview the candidate or not. As a Head of Design, I review hundreds of candidates every week. Most of the time, I will reject candidates without a portfolio in any format. With only resume, I have nothing to assess the candidate. Budi Tanrim

The UX Writing Process in Tech — Demystified

When you see the words on the screens, they seem like a piece of cake– easy, straightforward, short, and one would think that anyone could write them. But what goes behind each of these tiny words is a secret that nobody tells. Sneh Singh



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