When we talk about hierarchy, we talk about how the elements are distributed in our composition, so that we can create scannable patterns that our users/readers can follow.
The objective is to inform, persuade and structure their path to our target. The user acts in milliseconds when they enter our page and scanning (depending on whether they are Eastern or Western) the web, using F/F inverted or Z scanning patterns.
Taking these reading patterns as a reference (or breaking them to underline certain parts of the interface), we have different elements that help us to achieve this hierarchy:
Some words to augment your design vocabulary on hierarchy are:
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