Writing of the week
When we start a project, it always comes to mind: how much time should we dedicate to research, do we go full guerrilla and validate the half-defined solution, do we dedicate ourselves to death to deliver only an artefact without uncertainty? It all depends on the UX effort you want to invest.
First and foremost, communication is essential. Once we do a Kickoff with all the stakeholders and participants of the project, we must define who our users are, their most critical tasks, how the project affects the organisation... all of these are, after all, design projects, defined or to be defined. By asking these questions in the kickoff everyone will be aware of the degree of uncertainty of the project, and therefore, the necessary research tasks.
It is necessary to discuss with the team or at least with the Product Manager the approximate time needed to define these doubts, and with this, sit down again to put on the table all the necessary data to start the project, here we will define together the effort and PM+UX project plan.
Based on the effort invested, we will have to set certain dates to deliver artefacts and see which components are necessary for an MVP or First Phase.
By being heavy handed and talking with the team about these uncertainties, doubts and remaining data, we will evangelise the design work within the organisation.
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Articles & Ideas
Applications we design are becoming increasingly data-driven. The need for quality data visualization is high as ever. Confusing and misleading graphics are all around us, but we can change this by following these simple rules. Taras Bakusevych
Richard Sapper isn’t a household name like Jony Ive, Dieter Rams, or Phillipe Stark. Yet, his impact on the world earns him a place in the pantheon of design. Arun Venkatesan
The educational project about grids which Obys uses every day with unusual storytelling. Obys
Procedural versus Diegetic applications. Marcus Lyra
In e-commerce, images are heavily used to communicate information about products and services — and thus are often crucial to users’ ability to evaluate products and services. Alex Krzyminski
A company at this stage is either oblivious to UX or believes it doesn't apply to what it does. Sarah Gibbons
Nielsen’s 10 usability heuristics can be used to analyze the UX of applications that support domain-specific, complex workflows. Kate Kaplan
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