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#47 - What is Design Thinking? II - Design Thinking VI

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Article written by
Juan Jesús Millo

This is the continuation of part five, Design Thinking V - What is Design Thinking? I

Design Thinking as a creative approach

Design Thinking inherently is a creative process, where everyone has the ability to contribute as many ideas as necessary, without discarding or judging the quality of the ideas, creating a safe environment by maximizing the input and participation of the team members.

In the ideation and prototyping phases, the use of any tool that optimizes the creativity of the participants is promoted, where in these sessions all designers generate solutions of all kinds, basic or complex, obvious or complex.

Design Thinking with a focus on the user

Baeck & Gremett (2011), point out that Design Thinking is a creative and user-centered approach to problem solving than traditional design methods.

Design Thinking has a very important role to play on user needs or customer needs (as long as they are the end user).

We have already mentioned that Design Thinking allows entry also to all non-designers. Design Thinking methodology is considered a way to apply design methodologies to any life situation.

We can use it to explore and define any kind of problem, taking the design approach to any paradigm, since what we have to shape are the methods and our own empathy to cover the problem according to the users' needs.

Design Thinking keywords

The only thing we have to keep in mind are the relationships:

  • Empathy → Context of the problem.
  • Creativity → Generation of ideas and solutions
  • Rationality and Feedback → Adjust solutions.
  • Metrics Met → Need Met / Revenue Generation

Articles & Ideas

Users Love Change: Combatting a UX Myth

Frequent major redesigns and changes throughout the interface support users’ need to learn and adapt to new situations. Alita Joyce

The PM 🤝 Design Partnership

When I think about a designer who embodies ideal collaboration and thoughtful partnership with product management, I think of my former colleague Katie Dill. Katie and I worked together at Airbnb where she led much of the product design team. Lenny Rachitsky

The Search Before the Search: Keyword Foraging

When users don’t know what keywords they need, they must do extra work to determine what their desired item or concept is called. Kate Moran

Organising Design Work in Figma — A Systemic Guide and Framework

For digital designers who want to organise their working files to improve clarity and collaboration within and across teams. Preethi Shreeya

Font size is useless; let’s fix it

What happens when you set "font_size": 32 in your favorite editor? I would’ve told you anyway, but I’m glad that you asked. Nikita Prokopov

Scenario Mapping: Design Ideation Using Personas

Persona-based scenarios can be leveraged to influence design through guided brainstorming workshops called scenario-mapping workshops. Kim Salazar

How to Design Better Icons

Iconography is one of the most crucial parts of the user interface. It’s a visual language that represents commands, content and reveals the meaning behind functionality. Buninux

The anatomy of a design trend

A discussion of the theory of design trends with sample trends in Industrial Design, Interface Design, and User Experience. Jens Mühlstedt



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