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#130 - Design Argumentation - Shapes

Sent the November 8th
Author face
Article written by
Juan Jesús Millo

Writing of the week

Let’s continue with getting more design vocabulary, this time about shapes, dividing the article into two parts: the different types of shapes and the meaning of them.

Types of Shapes:

  • Geometric: The typical “math” ones. Circle, square, rectangle. These are identified as organization, efficiency, structured.
  • Organic: Irregular with curves. Eye pleasing and comforting. It reminds the typical nature shapes.
  • Abstract: Not real. Typography and Icons are abstract ones because they came from a simplified version of letters, ideas and concepts.

Meaning of Shapes:

  • Circles: Suggest completeness, without beginning or end. Warm, conforming, sensuality, love, energy, power. Protection, endurance, restriction.
  • Squares & rectangles: Stables and honests. Order, mathematics, rationality. Solidity, security and equality.
  • Triangles: Dynamic. Stable or unstable depending on their base. Tension, action, aggression. Steady if stable and conflicted if unstable. They suggest movement based of which way they point. Progression, direction and purpose.
  • Spirals: Organic patterns, growth, evolution, time, life…
  • Crosses: Divine, nature, wisdom, faith, balance, hope….
  • Curved shapes: Organic, movement, happiness, pleasure…


Shapes - Design Argumentation Exercise #1

Defend a good web design that uses containers elements with round shaped corners and other onewith square corners. Use at least 4-5 adjectives to defend each example.

Shapes - Design Argumentation Exercise #2

Explore the web and list some good examples of not so common shapes like triangles, spirals, or organic ones. Now, defend why these are good examples.


Reference Article → Visual Grammar - Shapes by Vanseo Design: https://vanseodesign.com/web-design/visual-grammar-shapes/?ref=uxdatabase.io