Writing of the week
Lately I've been very focused on doing surveys and I have several books pending to improve in this field of research. One of the things I've been looking at is how to maximise response rate.
In the end, a survey if we launch it in Hotjar or any other tool is nothing more or less than an interface, so we must look at it with the same product eyes: are the copies understood, is the logic of the questions well created, does it have unnecessary questions, do we answer all the questions we are asking ourselves?
I am very new to creating surveys, but one of the things I have learned is that every question counts and we must always give answers (do you cover all cases when presenting the answers?). But the point here is to make it as light and painless as possible, but what if we have to answer 10 questions?
Yes, there may be a loss aversion, but, an article by Nielsen (2004) discusses the use of splitting the survey into several.
Let's imagine that we have a survey with 10 questions, so we make a survey with only one question and that only affects 10% of the users (if the target is 100% of the users), in addition to not repeating each other, Hotjar allows this functionality.
I will take this into account when launching a longer survey with several semantically different questions, so the division is possible and on top of that, you avoid that the same important questions are left at the end and therefore, less answered.
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Articles & Ideas
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I can vouch that for product designers, the only moment we can sigh a relief is once we’ve handed over our designs to our engineers. The long hours of designing, usability testings, and iterating with piles of meetings in between has finally come to an end. Riel M
I'm a big believer in shifting left: considering accessibility as early in the process as we can. One way we can do this is by reviewing designs for accessibility. This helps us catch anything we've missed before we start developing it. A11y Project
During large-scale desktop, mobile web, and mobile app testing nearly all users relied on the guidance of autocomplete suggestions at some point when devising queries. Edward Scott
Hogan discusses several issues with enterprise software, including slowness, unclear workflows, and — my favorite — bad labels. The article also covers some reasons why enterprise software tends to suck. Jorge Arango
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