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#115 - Dieter Rams Notes

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Article written by
Juan Jesús Millo

Writing of the week

Hello! This week I would like to give you some notes I took when I was studying Dieter Rams long time ago. It is a synthesis of some of his articles.



→ Dieter Rams was one of the best designers of everyday objects in the world.

→ Design is important because bad design slows down society and makes us sad.

→ Design should be simple, reduce everything to a few things that matter.

→ Design should be modest, not proclaiming the glory and ego of design, nor attracting attention for no reason.

→ Design should be sitting in the background and doing its job.

→ Design should be obvious from the start.

→ We are little kids and hate to say we are stupid. The designer is the person who tenderly guides these children.

→ Dieter Rams designs using our childlike nature in a context of elegance and dignity.

→ Rams promotes that the classic never dies, interested in the permanent.

→ Johannes Vermeer was an advocate of paying more attention to the humble objects of everyday life.

→ Rams values Vermeer's details, but has turned these values into products.

→ The intensity, focus, high standards and pursuit of integrity found in art can be carried into the realm of everyday design.

→ For Dieter Rams, good business must be elegant, durable and dignified.

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During our large-scale testing on user account self-service UX, participants interacted with a variety of account features, including the credit card flow for editing stored credit cards, order cancellation features, and order returns. Baymard Institute

Deconstructing E-Commerce Search UX: The 8 Most Common Search Query Types (42% of Sites Have Issues)

Indeed, 42% of all sites perform below an acceptable e-commerce search UX performance across the 8 e-commerce search query types discussed in this article. To make matters worse, 8% of sites have a downright “broken” e-commerce search UX when it comes to the performance of the 8 key query types. Baymard Institute

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