<- Product Newsletter /

#126 - Modesty

Sent the October 11th
Author face
Article written by
Juan Jesús Millo

Writing of the week

When designing a toothbrush, Dieter Ram spent weeks thinking about an experiment with a ratio of handle to bristles, the width of the handle, the number of cells... but this huge amount of work is nowhere obvious in a final product.

Ram has modesty as a person, although originally trained as an architect and carpenter, he wanted to make products that would improve people's lives, rather than design spectacular products to promote his own glory and ego.

The products he designed are embedded in modesty, they are not trying to attract your attention for no reason, they are happy to sit in the background and get the job done. Such modesty is due to a lack of anxiety about being ignored.

Articles & Ideas

Four Ways to Pick the Right UX Method

User experience research has many methods. Some methods, such as usability testing, are used frequently and have been around for decades. Other, more recent additions, such as click testing, are useful variations on existing methods. MeasuringU

Successful Onboarding for New Hires in UX Roles

A well-documented, collaborative internal onboarding process enables new UX professionals to immediately recognize their impact within the organization and improves employee retention. Rachel Krause

How Nike create emotion by design in 12 visuals

I discovered Greg Hoffman’s ‘Emotion by Design’ through the Diary of a CEO podcast. As a designer, I was absolutely hooked to the insights Greg brought to the table from his time at Nike as a creative leader. Steffan Morris Hernandez

How K-Pop Apps Create the Illusion of Private Messaging with Celebrities

K-pop’s private messaging apps’ psychological and emotional UX tactics are building an unprecedented digital communication experience between fans and artists. Lillian Yang

The User Experience Research Field Guide

A comprehensive guide to doing UX research. user interviews

Form Usability: Getting ‘Address Line 2’ Right

“Address Line 2” form fields — where users add an apartment number, suite, or other “secondary” address information — will typically only be used by a minority of users. Baymard Institute

How a card sort helped a top financial firm create an intuitive IA

While challenging to do right, a card sort study is the best starting point for generating a user-centered information architecture. Here’s the 12-step process we used for a Fortune 500 content hub — and the challenges we overcame. John Nicholson



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