Issue #20

Sent the September 22nd

“If you think good design is expensive, you should look at the cost of bad design.” – Ralf Speth
Header image its not relevant🌱 Thanks to Nicholas Lokasasmita for this issue artwork

Doherty's Threshold


Who is Walter J. Doherty and what can he tell us about reaction time? How long are we willing to wait for a system to react?

Surely, sometime, in a conversation with another person, we remain silent because we do not remember what we wanted to say, breaking the flow of the conversation; the moment we finally remember what we wanted to say, it is difficult to start again, since we have to make a cognitive over-exertion to remember the narrative of it.

Now we are going to transfer this to computer systems; Richard P. Kelisky and Doherty, in 1976, did a study at IBM to check the degradation of our attention with respect to the response time of a system. You may have all played the Sims, where you tell the character what to do and in what sequence of commands, but you have a cap on actions, right? Well, this is not a joke, since humans outside that screen work in the same way; when we think about doing something it is not a single action, it is a chain of actions, which we keep in our short-term memory, as if it were RAM memory, but what if this sequence was affected by external agents? In our real world it would be a phone call, or in our digital world, that our computer is not powerful enough to execute all actions in real time.

If this is affected, what is achieved is an alteration of the thinking process, giving place to having to think again this chain of actions, resulting in a longer processing time and lowering our productivity. Then the time of reaction that is looked in a system so that we have a fluid experience between action:reaction or TER (time of response of the system) are 400 milliseconds, this is what is known as the Doherty's Threshold.

If the system achieves this time, we will be at 100% of our productive capacities, while if it is higher, our attention will go to the trash and we will have problems to focus again in this sequence, causing an unnecessary frustration.

Articles & Ideas

Taxopalooza
Are you a UX researcher, designer, or product manager looking for better ways to organize your customer research data and insights? Are you planning to or are in the process of building a Research repository? 👉If so, this workshop is for you!Eloise Marszalek
Read me!
More and more text-based content is shared over the Internet, but not everything is thoroughly read. In fact, by the time this article reaches the next screen, a significant share of you will have already stopped reading.Tsvetelina Miteva, Vitaly Volk
7 Steps to Benchmark Your Product’s UX
Benchmark your UX by first determining appropriate metrics and a study methodology. Then track these metrics across different releases of your product by running studies that follow the same established methodology.Alita Joyce
Jakob's Law of Internet User Experience
What are the shortcomings of following Jakob's Law of Internet UX (which states that "users spend most of their time on other sites")?Jakob Nielsen
Measuring the health of a design system
Design systems are like community gardens, and understanding their health is key to success. Here's how the team at Sprout Social does it.Chase McCoy
The untold history of macOS System Preferences
The interface started glassy and skeuomorphic, mimicking the materials used on Macs. Over the decades, it went through significant revisions.Arun Venkatesan
Web History: Chapter 4 - Search
Symbolic systems was created at Stanford in 1985 as a study of the “relationship between natural and artificial systems that represent, process, and act on information.”Jay Hoffmann

Products

Mono Icons
Designing our own icon set is an idea that’s been going through our minds for a while, so we’ve finally taken the leap and decided to come up with our own open-source, extendable icon set. We introduce you to Mono Icons! 🙌

Emblemicons
An open-source library of most commonly and frequently used icons in product development, product design, business presentations, and academic projects. You are completely free to use and download the icons for your personal and business requirements.

Balsamiq Wireframing Academy
Make sure your wireframes address 2 questions: What are some ways we can solve our customers' problem? How do I know if this idea actually solves it?

Overflow for Figma
The Overflow plugin extends Figma’s functionality to create beautiful user flow diagrams and stunning design presentations like never before.

marker illustrations
Free to use for personal and commercial work.

Brandy
Free brand asset management tool for teams.Create a single source of truth for all your logos, colors, fonts, images and other documents with Brandy. It is fast to maintain for designers and easy to use for everyone else.

Remote Jobs 

Upwork - Sr. Product Designer - Payments
Upwork connects businesses of all sizes to freelancers, independent professionals, and agencies for all their hiring needs. Scale your workforce dynamically.

Stella Connect - Lead Product Designer
Stella Connect lets customer service teams have it all. Empower your front-line team with real-time feedback, coaching, and QA while maximizing efficiency – no ...

Coinbase - Product Design Manager, Design Systems (USA Remote)
Create your cryptocurrency portfolio today Coinbase has a variety of features that make it the best place to start trading.

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