Issue #11

Sent the July 21st

"Design is intelligence made visible." Alina Wheeler
Header image its not relevant🌱 Thanks to Nicholas Lokasasmita for this issue artwork

Response Time Guidelines

First of all, say that these principles are not determined by the system itself, or by the casuistry of the moment, but by how our brain works. These times come from Robert Miller's study in 1968 (.pdf) and will remain the same for a long time.

We can classify the response times into four sections, 0.1 second, 1 second, 10 seconds and unknown.

Time in which the system reacts instantly to our interactions, so we feel that we are directly manipulating the interface (interaction where we receive instant feedback when interacting virtually or physically).

Components such as dropdowns or sliders must fall into this category, or else we will believe that it is the system that interacts with us based on what we are telling it.

When the output is received in less than 1 second, we will still think that the system is acting in real time and that we are in control without losing patience, but everything that happens in the second will be transformed into a sense of blockage.

In this range, the delay that is generated leads to think that the system is working to give us an answer. The purpose of every website is that each page loads in less than this time, but there is still a long way to go before those stakeholders see a ROI in terms of improving the loading speed.

Maximum time that a user feels within the interaction flow, since from this time on, users lose track of the task they were completing.

The feedback on what the system is doing is critical here in order to provide transparency on why so much time is needed. Anything that exceeds this limit is a serious block. The user here feels stuck so the probability of him leaving is very high (except for major flows such as hotel reservations or final ecommerce steps).

Starting from a broken flow, we must tell the user what is happening so that he knows what he can do while the process is ending. The main component here is the progress bar, with the following advantages:

If we don't know how long it will take, we can continue offering transparency in another way, like indicating how many system steps have been completed (for example, if we eliminate a batch of 150 rows from a table, the system will indicate how many rows it has eliminated with respect to the total), accompanying the text with an infinite loader.

One thing to say is that if a process takes between 2 and 10 seconds, we must be careful with the principle of display inertia, which tells us that we must minimize the changes to only what is necessary, avoiding losing context, having to reload the entire screen, or creating unnecessary flashes, can you imagine that the page has to load completely when we click/tap on a dropdown?

We can minimize this by using infinite loaders and indicating the percentage of progress in a non-intrusive way, while only showing the part that has been updated, so that the user interprets only the relevant update with respect to the original context.

Articles & Ideas

From Gut to Plan: The Thoughtful Execution Framework
In this article, Annina Koskinen presents her Thoughtful Execution framework —the go-to resource for teams in Spotify’s Growth Opportunities mission to reach their goals and ship with impact.Spotify.Design
Collaborative design research
They’ve helped to bridge the gap between the isolation of the design process and the emotional intensity of collaboration.Matthew Strom
The Principle of Common Region: Containers Create Groupings
In visual design, elements within the same boundary are perceived as related.Aurora Harley
There is no “myths of color contrast accessibility”
A guide on picking the right set of colors for accessible components, bringing meanings around accessibility levels, along with some stats.Geoffrey Crofte
An interaction design framework to cover all your bases
Pointers to keep in mind before delving deep in micro-interactions and pixel level details.Adhitihya
Creating a UX Research System: Making your work understood as a researcher
Far too often, we find ourselves persuading stakeholders and selling the value of our work more than actually carrying out our real responsibilitiesAravind Ravi
Aren sliders better than numbered scales?
Each of these formatting decisions has a variety of opinions and research, both pro and con, in the scientific literature at large.Jim Lewis, PhD and Jeff Sauro, PhD
Slack Design
Today, we’re launching a significant update to Slack’s design. It’s not just one change, but a constellation of them—some shiny new things (channel sections!), some old things in new places and a general spring cleaning of information architecture.Slack Design


Ouch Icons v2
Ouch helps creators who don’t draw overcome the lack of quality graphics. Download the free PNG and SVG illustrations from top Dribbble artists to class up your product.

Awesome Figma Tips
Small but awesome tips to work faster in Figma.

aCe Accessibility Free Audit
Find out if your website is ADA & WCAG compliant. Get an immediate and accurate answer to whether or not your site is compliant with web accessibility legislation for free!

Design Rant
We all try to remain positive people but occassionally we need to complain. This site is a place to vent about some of the user interfaces and experiences that drive us all insane.

Pixelay by Figmatic
Compare Figma designs with your local website development builds using smart browser overlays.

Figma Tokens
Making design tokens a single source of truth for designers and developers using Figma. Design tokens are an integral part of any design system.

Your visual workspace. Right inside your favorite design tool. Easily create flowcharts, user flows, or mind maps. Without ever leaving Figma.

Remote Jobs 

Parabol - Senior Product Designer
Parabol is a Free Agile Retrospective Tool for Remote Teams. Seamlessly integrates with Atlassian Jira, GitHub, & Slack. Free & Open-Source.

Perdoo - Product Designer
The best kept secret behind fast-growing companies. Our simple but powerful OKR+ platform turns great strategies into amazing results. And it's free.

Power House - UX Engineer
Where the rooms reflect your style and walls are covered in finger paint.Where you proudly proclaim, “Home sweet home,” when you end each day coming home to the American Dream.

📬  Get the newsletter ♡

📕 Check the last issues

Go back