05.02. Analysis & Processes
Learn how to analyse and define processes using techniques such as flow diagramming, focused conversion tunnels or journey mapping.
05.02. Analysis & Processes Index
Knowing how to represent a flow correctly is a simple task. Knowing how to represent a complex flow in a simple way is difficult, but luckily for you, that's what this collection of articles on how to do it right is for.
The Ultimate Flowchart Guide
Part 1: 15 mistakes you would unintentionally make with flowcharts
Part 2: 15 mistakes you would unintentionally make with flowcharts
02. Conversion Funnels
A perfect way to move conversion-focused flows is to learn how to use conversion funnels to analyse each user step once implemented.
Conversion Funnel 101: How to Uncover and Optimize Your Customer Journey
How to Create a Website Conversion Funnel
03. Journey Mapping
One form of analysis is the use of Journey Mapping, taking a global view of the actions taken by the user from the moment the need arises until it is fulfilled by using our product or that of our competitors.
04.03.05. Journey Mapping
It is highly recommended before continuing to study this sub-topic in order to achieve a reasonable level of mastery of the subject.
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Knowing how to narrate our design through rhetoric or storytelling will help us to explain our product in a human and appealing way, both for the user and for the stakeholders.
UX Stories Communicate Designs
6 Rules for Persuasive Storytelling
Storyboards Help Visualize UX Ideas
Narrative Biases: When Storytelling HURTS User Experience
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Define the Solution
Learn how to define the design solution by defining a correct information architecture, the basics of interaction design, usability testing and content strategy.
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