08.01. Content Strategy & UX Writing Basics
A good content strategy ensures the population of quality resource across not only our artefact, but the entire ecosystem.
08.01. Content Strategy & UX Writing Basics Index
01. Fundamentals of content strategy
Content strategy is the process we will implement to ensure the quality of all content in our artefact, be it a copy, an image or an illustration.
Complete Beginner’s Guide to Content Strategy
UX Booth
UX Booth
Level Beginner
02/02/16
Content Inventory and Auditing 101
Anna Kaley
NN Group
Level Beginner
27/09/20
How to Test Content with Users
Kate Moran
NN Group
Level Beginner
07/02/21
Long vs. Short Articles as Content Strategy
Jakob Nielsen
NN Group
Level Medium
11/11/07
02. Information-seeking behavior
An information architecture base to understand how users scan information is key to implementing a content strategy.
06.01. Information Architecture Basics
It is highly recommended to study this topic before proceeding in order to master the subject at a reasonable level.
No items found.
03. How to make flowcharts
Another necessary skill for implementing a content strategy is to be able to diagram your plan in a simple way that is able to convey the stages of your plan.
05.02.01. Flowcharts
It is highly recommended before continuing to study this sub-topic in order to achieve a reasonable level of mastery of the subject.
No items found.
04. Learn how to write content effectively on the web
Writing on the web is a daily challenge that we must be able to meet. Learn how users read and digest information to adapt designs to fluid structures.
How People Read Online: New and Old Findings
Kate Moran
NN Group
Level Medium
05/04/20
The Impact of Tone of Voice on Users' Brand Perception
Kate Moran
NN Group
Level Medium
07/08/16
Website Reading: It (Sometimes) Does Happen
Jakob Nielsen
NN Group
Level Medium
24/06/13
UI Copy: UX Guidelines for Command Names and Keyboard Shortcuts
Anna Kaley
NN Group
Level Medium
03/03/19
Inverted Pyramid: Writing for Comprehension
Amy Schade
NN Group
Level Beginner
11/02/18
Writing Digital Copy for Domain Experts
Hoa Loranger & Kate Moran
NN Group
Level Medium
23/04/17
E-Mail Newsletters: Increasing Usability
Jakob Nielsen
NN Group
Level Medium
28/11/10
05. The omnichannel user experience
Our content may belong to a single artefact, but there will be times when it is related to other artefacts. We must prevent and create complementary and/or consistent synergies.
How Channels, Devices, and Touchpoints Impact the Customer Journey
Kim Salazar
NN Group
Level Beginner
04/12/16
Customer Journeys and Omnichannel User Experience
Kim Salazar
NN Group
Level Beginner
24/07/16
Orchestration in the Omnichannel Experience
Kim Salazar
NN Group
Level Medium
16/08/20
Consistency in the Omnichannel Experience
Kim Salazar
NN Group
Level Medium
16/10/16
Optimizing for Context in the Omnichannel User Experience
Kim Salazar
NN Group
Level Medium
26/02/17
Seamlessness in the Omnichannel User Experience
Kim Salazar
NN Group
Level Advanced
19/03/17
06. Metrics for content readability
There is a set of metrics that give us information on the readability of our texts or reading comprehension. If we want to offer the highest quality, we must measure and iterate.
Legibility, Readability, and Comprehension: Making Users Read Your Words
Jakob Nielsen
NN Group
Level Beginner
15/11/15
Cloze Test for Reading Comprehension
Jakob Nielsen
NN Group
Level Advanced
28/02/11
Readability Formulas: 7 Reasons to Avoid Them and What to Do Instead
Caroline Jarrett & Janice ‘Ginny’ Redish
UX Mat
Level Advanced
29/07/19
What is Readability?
Readable
Readable
Level Advanced
Unknown
07. Mobile Content
We have to be aware that how the user digests the content is influenced by the device they carry, so we must act in these scenarios with the same care as with desktop.
Mobile Site vs. Full Site
Jakob Nielsen
NN Group
Level Medium
09/04/12
Mobile Content: If in Doubt, Leave It Out
Jakob Nielsen
NN Group
Level Beginner
09/10/11
Defer Secondary Content When Writing for Mobile Users
Jakob Nielsen
NN Group
Level Medium
31/07/11
Reading Content on Mobile Devices
Kate Moran
NN Group
Level Medium
11/12/16
08. Best practices for content development
Content production or content strategy is a vast world but here are some information resources that I have found very useful to improve your skills.
User-centric vs. Maker-centric Language: 3 Essential Guidelines
NN Group Authors
NN Group
Level Medium
Unknown
How Chunking Helps Content Processing
Kate Moran
NN Group
Level Medium
20/03/16
Headings Are Pick-Up Lines: 5 Tips for Writing Headlines That Convert
Hoa Loranger
NN Group
Level Beginner
09/08/15
Passive Voice Is Redeemed For Web Headings
Jakob Nielsen
NN Group
Level Beginner
21/10/07
Microcontent: A Few Small Words Have a Mega Impact on Business
Hoa Loranger & Jakob Nielsen
NN Group
Level Medium
29/01/17
First 2 Words: A Signal for the Scanning Eye
Jakob Nielsen
NN Group
Level Beginner
06/04/09
09. How to do internal linking in our content
The minimum particle of interactive content is the famous link, url or the little blue word. Learn how to write descriptive, sincere and specific links.
Writing Hyperlinks: Salient, Descriptive, Start with Keyword
Marieke McCloskey
NN Group
Level Medium
09/03/14
Better Link Labels: 4Ss for Encouraging Clicks
Kate Moran
NN Group
Level Beginner
24/03/19
A Link is a Promise
Kara Pernice
NN Group
Level Beginner
14/12/14
“Learn More” Links: You Can Do Better
Katie Sherwin
NN Group
Level Beginner
13/12/15
Avoid Category Names That Suck
Hoa Loranger
NN Group
Level Beginner
15/12/13
7 Tips for Presenting Bulleted Lists in Digital Content
Hoa Loranger
NN Group
Level Beginner
09/04/17
Accordions Are Not Always the Answer for Complex Content on Desktops
Hoa Loranger
NN Group
Level Medium
18/05/14
Break Grammar Rules on Websites for Clarity
Hoa Loranger
NN Group
Level Beginner
23/03/14
Topic complete! 🎉🎉🎉
Congratulations! We recommend you to continue studying with us, completely free of charge, to reach your goal and apply for the job you are looking for. Don't forget to donate to keep the project alive 💖💖💖
IV
Design & Prototype
Learn interface design and prototyping to make your design decisions tangible, applying information design to create a narrative for your product and systematise it thanks to design systems
Stay up to date or donate to the project
This project is created by one person only, so if you subscribe to the newsletter, or collaborate by donating coffees to maintain the database, or recommend new resources, you will be more than welcome 💜
Explore all subjects in Block III - Define the solution
Explore all the topic in each subject. Each subject is divided into different topics that contain a series of resources to study. Start from 0 or wherever you want.
