07.03. Human Factors & Cognitive Processes
Human factors and cognitive processes are the discipline you need to understand how we relate, think, memorise..., and improve your interaction models based on the physiology and psychology of our users.
Prospect Theory and Loss Aversion: How Users Make Decisions
Compensatory vs Noncompensatory: 2 Decision-Making Strategies
Interface Copy Impacts Decision Making
First Impressions Matter: How Designers Can Support Humans’ Automatic Cognitive Processing
The Anchoring Principle
The Authority Principle
Usability Testing ->
Learning how to perform usability testing with users will give you what you need to validate your artefacts and apply real feedback.