13.02. Metrics to measure your design performance and usability
Learn how to measure the performance of your design in production through usability metrics, recordings, A/B testing or heatmaps.
01. Usability Metrics
One of the most common ways to verify whether your design in a real environment is efficient is to perform usability testing, either moderated or unmoderated.
07.04.03. Usability Tasking & Metrics
It is highly recommended before continuing to study this sub-topic in order to achieve a reasonable level of mastery of the subject.
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02. Session Recordings
Thanks to different software such as Hotjar, we can passively analyse how users use our product through recordings and act on the opportunities or needs we see in their interactions.
Recordings: the complete guide
Getting actionable insights from user recordings
4 session recordings case studies
Combining recordings with other tools for more insight
03. A/B Testing
You will find yourself a thousand times in the dilemma of which copy to use, which colour will work best, which interaction is the most fluid... so carrying out an A/B test is critical when it comes to making the right decision.
The Complete Guide to A/B Testing: Expert Tips from Google, HubSpot and More
A/B Testing Statistics: An Easy-to-Understand Guide
PXL: A Better Way to Prioritize Your A/B Tests
How to Do A/B Testing: 15 Steps for the Perfect Split Test
As with user recordings, we can use heatmaps to see which areas are most interacted with, where users focus their attention or even measure scroll depth.
The complete guide to heatmaps
3 Real heatmap examples
What is heatmap analysis: how to analyze a heatmap
Heatmap case studies
How to create a heatmap (for free)
Combining heatmaps with other tools for more insight
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