13.02. Metrics to measure your design performance and usability

Learn how to measure the performance of your design in production through usability metrics, recordings, A/B testing or heatmaps.

01. Usability Metrics

One of the most common ways to verify whether your design in a real environment is efficient is to perform usability testing, either moderated or unmoderated.
07.04.03. Usability Tasking & Metrics
It is highly recommended before continuing to study this sub-topic in order to achieve a reasonable level of mastery of the subject.
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02. Session Recordings

Thanks to different software such as Hotjar, we can passively analyse how users use our product through recordings and act on the opportunities or needs we see in their interactions.
Recordings: the complete guide
Hotjar
Hotjar
Level Beginner
18/11/21
Getting actionable insights from user recordings
Hotjar
Hotjar
Level Beginner
30/08/21
4 session recordings case studies
Hotjar
Hotjar
Level Beginner
30/08/21
Combining recordings with other tools for more insight
Hotjar
Hotjar
Level Beginner
28/09/21

03. A/B Testing

You will find yourself a thousand times in the dilemma of which copy to use, which colour will work best, which interaction is the most fluid... so carrying out an A/B test is critical when it comes to making the right decision.
The Complete Guide to A/B Testing: Expert Tips from Google, HubSpot and More
Shanelle Mullin
Shopify
Level Medium
10/04/20
A/B Testing Statistics: An Easy-to-Understand Guide
Peep Laja
CXL
Level Advanced
21/12/20
PXL: A Better Way to Prioritize Your A/B Tests
Lindsay Kolowich Cox
HubSpot
Level Advanced
29/09/21
How to Do A/B Testing: 15 Steps for the Perfect Split Test
Alex Birkett
CXL
Level Advanced
04/12/20

04. Heatmaps

As with user recordings, we can use heatmaps to see which areas are most interacted with, where users focus their attention or even measure scroll depth.
The complete guide to heatmaps
Hotjar
Hotjar
Level Beginner
05/10/21
3 Real heatmap examples
Hotjar
Hotjar
Level Beginner
26/08/21
What is heatmap analysis: how to analyze a heatmap
Hotjar
Hotjar
Level Beginner
13/10/21
Heatmap case studies
Hotjar
Hotjar
Level Beginner
27/08/21
How to create a heatmap (for free)
Hotjar
Hotjar
Level Beginner
Unknown
Combining heatmaps with other tools for more insight
Hotjar
Hotjar
Level Beginner
28/09/21

Topic complete! 🎉🎉🎉

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