15.01. Basic SEO for Designers
Learning SEO gives us a more holistic view of how our design content will be indexed by search engines. All thanks to Brian Dean's free Backlinko content!
01. Learn the basics of SEO for designers
Learn the basic concepts and terms of SEO, the differences with SEM and the most common metrics.
What Is SEO?
Brian Dean
Backlinko
Level Beginner
Unknown
Search Engine Positioning
Brian Dean
Backlinko
Level Beginner
Unknown
What’s the Difference Between SEO and SEM?
Brian Dean
Backlinko
Level Beginner
Unknown
Search Engine Ranking Factors
Brian Dean
Backlinko
Level Beginner
Unknown
SEO Best Practices
Brian Dean
Backlinko
Level Medium
Unknown
SEO Metrics
Brian Dean
Backlinko
Level Beginner
Unknown
What is SEO Friendly Web Design?
Brian Dean
Backlinko
Level Beginner
Unknown
What Are SERPs?
Brian Dean
Backlinko
Level Beginner
Unknown
02. Learn how to conduct keyword research for your designs.
To perform good content indexing we have to focus on a number of keywords based on their difficulty, volume or other factors.
SEO Keywords
Brian Dean
Backlinko
Level Beginner
Unknown
Keyword Difficulty
Brian Dean
Backlinko
Level Beginner
Unknown
Choosing Keywords
Brian Dean
Backlinko
Level Medium
Unknown
Long Tail Keywords
Brian Dean
Backlinko
Level Medium
Unknown
03. How to optimize SEO content
We must think about what strategy we have to follow when it comes to optimising our content in order to position ourselves and maximise our performance and visibility.
SEO Writing
Brian Dean
Backlinko
Level Beginner
Unknown
Meta Descriptions
Brian Dean
Backlinko
Level Beginner
Unknown
SEO Friendly URLs
Brian Dean
Backlinko
Level Beginner
Unknown
Internal Linking
Brian Dean
Backlinko
Level Beginner
Unknown
Semantic SEO
Brian Dean
Backlinko
Level Beginner
Unknown
Rich Snippets
Brian Dean
Backlinko
Level Medium
Unknown
LSI Keywords
Brian Dean
Backlinko
Level Medium
Unknown
Featured Snippets
Brian Dean
Backlinko
Level Medium
Unknown
04. Learn how to optimize On-Page SEO
Technical SEO is key to optimising our web structure, performance and content so that search engines are able to crawl us.
Website Architecture
Brian Dean
Backlinko
Level Beginner
Unknown
Sitemaps
Brian Dean
Backlinko
Level Beginner
Unknown
Crawl Budget
Brian Dean
Backlinko
Level Medium
Unknown
Page Speed and SEO
Brian Dean
Backlinko
Level Beginner
Unknown
Robots.txt
Brian Dean
Backlinko
Level Beginner
Unknown
Duplicate Content
Brian Dean
Backlinko
Level Beginner
Unknown
05. How to do Link Building to increase your authority
If you get other websites to reference you, this counts as a series of votes for the search engines and will help you to rank higher than others.
Backlinks
Brian Dean
Backlinko
Level Beginner
Unknown
Broken Link Building
Brian Dean
Backlinko
Level Beginner
Unknown
Link Bait
Brian Dean
Backlinko
Level Medium
Unknown
Resource Page Link Building
Brian Dean
Backlinko
Level Medium
Unknown
Original Research and Data
Brian Dean
Backlinko
Level Medium
Unknown
06. Metrics to measure your SEO performance
The user experience is key when it comes to retaining and satisfying users with our website and content, so measuring these metrics will guarantee the quality of our website.
Dwell Time
Brian Dean
Backlinko
Level Medium
Unknown
Bounce Rate
Brian Dean
Backlinko
Level Beginner
Unknown
Pogo sticking
Brian Dean
Backlinko
Level Beginner
Unknown
Organic CTR
Brian Dean
Backlinko
Level Beginner
Unknown
Search Intent
Brian Dean
Backlinko
Level Beginner
Unknown
Core Web Vitals
Brian Dean
Backlinko
Level Beginner
Unknown
07. The most used tools for SEO
There are hundreds of tools in the SEO world, but here Brian Dean explains the most used, common and efficient ones.
SEMrush
Brian Dean
Backlinko
Level Beginner
Unknown
Yoast SEO Plugin
Brian Dean
Backlinko
Level Beginner
Unknown
Moz Pro
Brian Dean
Backlinko
Level Beginner
Unknown
Raven Tools
Brian Dean
Backlinko
Level Beginner
Unknown
Ubersuggest
Brian Dean
Backlinko
Level Beginner
Unknown
08. Advanced SEO for designers
Outside of the day-to-day, there are certain more entrepreneurial fields or methods that require a much greater investment of time or resources, but with obvious rewards.
Measuring SEO Results
Brian Dean
Backlinko
Level Medium
Unknown
Content Gap Analysis
Brian Dean
Backlinko
Level Medium
Unknown
Content Audits
Brian Dean
Backlinko
Level Medium
Unknown
Search Engine Visibility
Brian Dean
Backlinko
Level Medium
Unknown
SERP Features
Brian Dean
Backlinko
Level Medium
Unknown
Building an SEO Team
Brian Dean
Backlinko
Level Advanced
Unknown
Enterprise SEO
Brian Dean
Backlinko
Level Advanced
Unknown
Topic complete! 🎉🎉🎉
Congratulations! We recommend you to continue studying with us, completely free of charge, to reach your goal and apply for the job you are looking for. Don't forget to donate to keep the project alive 💖💖💖
16.01
Boosting your Design Career ->
To achieve your goals in the world of design you must first set out a plan and objectives that you want to complete in a defined time frame and build your portfolio and interview skills.
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