Issue #23

Sent the October 13th

“Only those who attempt the absurd will achieve the impossible.” – M.C. Escher
Header image its not relevant🌱 Thanks to Adriana Mora for this issue artwork

The Hawthorne Effect

How can we get unbiased data from actual user cases? Watch them.

It seems easy or very silly, but it is one of the most basic and successful techniques that can exist within research, as it can be a process that goes totally wrong, or on the contrary, that we get out a quite significant amount of qualitative data.

In the vast majority of situations, the process is more than simple: we define the research question for the session, the objective users, a question script and a subsequent data analysis phase.

The important thing here, if it is possible, is never to reveal our position in the case where we can at a legal level, why? In the case where this person feels that he or she is being observed he or she will condition his or her behaviour, biasing the contextual observation; this is known as the Hawthorne effect.

This phenomenon is a psychological reaction that occurs when a person feels they are being observed, improving their ability to demonstrate their skills to the observer if it is a simple task, or generating pressure by the inability to meet the fictitious objectives they have set in their head, thinking they are not worth enough or that they are discontenting the observer.

And how do I not bias the participant? This effect is produced when the person knows that he is being observed, the artificiality of the situation, the belief that he is being evaluated... but it can be corrected by establishing a link with the tester, talking before the session, empathising and creating a pleasant and warm climate for both; the aim is for him to be at ease and not to think that he is being evaluated in any way.

Remember that if you want to take photos, identify the user, or collect any sensitive information you must ask for written permission, don't be a pirate!

Articles & Idea

Google Lens
Co-initiated and led the design for Google Lens in Assistant defining core interaction, visual language for seeing, and design unification into one cohesive visual intelligence layer. Adrian Z.
Using object-oriented user experience for software development
In order to help our information architects, UX/UI designers, and developers to think uniformly and gain better insight into the customer’s needs, we apply a number of different approaches, Object-Oriented User Experience (OOUX) being one of them. Eduard Khristus
Order and control: ideal online experience for an autistic person
Order and control: ideal online experience for an autistic person. Irina Rusakova
Behavioral Science Can Help to Create the Right Mental Model for your Users
Basically, a mental model is a “deeply ingrained view of how the world works or doesn’t work.” For example, we have a mental model of money. It’s often: “I work to get money, so I can spend it on basic needs and wants.”  Kristen Berman
Earthquakes underwater: How epilepsy shaped my practice as an accessibility-forward designer
When I sat down to write, something I often do as part of my design practice, I realized that I’ve never really written about my own experience with epilepsy. It disappeared back to the dormant neurological hole it came from, and I moved on with my life — my new, normal life.  Alexis Kraus
The two most important steps of the design process aren’t about design
We all know that the design process can get messy. And that’s fine. Every project is different and need its unique approach for full efficiency. On top of that, every designer has their own preferred way of getting to the finish line. That’s obviously fine too. Martin Sandstrom
The ultimate UX Research cheat sheet
How to combine UX Research and Design Thinking in a useful way. Moritz Bittner
How to create a UX writing portfolio
It may seem like UX writing is in a perpetual grey area. Like a lot of design disciplines, the field is having an identity crisis. Jack Riewe


Sketch 69 — Color Variables, Components View and more!
The introduction of Assistants was a big thing this year for Sketch user. If you thought that it was the only major update, you were wrong! Version 69 brings even more revolutionary changes to our workflow!

Radix Icons
A crisp set of 15×15 icons designed by the Modulz team.

Nice 3.0
Bring everything, and everyone, together. Get line of sight over your entire brand story, from the logos to the latest campaign.

Map out your workflow, from ideas to action.Taskade looks like a simple task list, but it's actually a tree structured database that can transform into any workflows.

No Code
Nocode is the smartest way to publish and host blazing fast, super secure and easy to manage websites built from your Google Docs.

Color Controversy
If you're reading this, it's likely you have millions of cone cells in your eyes. Not bad, eh? Not only that, trichromats, but you (probably) have three types - Short, Medium, and Long.

The next century of Futura
It’s difficult to imagine the 20th century without Futura. Released by the Bauer Type Foundry in 1927, Paul Renner’s Futura was a near-instant hit that quickly established itself as an iconic, immovable piece of our shared culture.

Remote Jobs 

Whitespectre - Sr. UI/UX Designer
Whitespectre is a boutique technology consultancy that helps companies develop high-impact products and platforms. Transforming businesses through new technology, strategies, and process.

Chilipiper - Product Designer
Chili Piper helps sales teams automatically schedule appointments with leads. Instantly turn inbound leads into qualified meetings.

Interaction Design Foundation - Motion Graphics Designer and Visual Storyteller
Online UX design courses and literature created by design experts. Don Norman: "A goldmine of information on interaction design."

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